Ziwei Zhang

Retail Blog Entry #3

Global expansion is challenging to retailers due to many factors that are not predictable. However, seeking opportunities in foreign markets is still attracting to retailers, even though they would have to carefully consider the advantages and disadvantages of global expansion.

On the good side of global expansion, for those who have already been in mature domestic markets, retailers need to look at a bigger picture and think about the markets they have not touched before – foreign markets. Ideally speaking, the foreign markets could probably become another potential target market, which could help the retail company increase more sales, profits, and reputation, just as how well they have accomplished in their domestic country. Company could also be beneficial from the lower costs of land and buildings in foreign countries that would decrease their production cost. Moreover, retailers could also take advantage of the lower locally labor cost in countries like China, India, Indonesia, and so on to minimize a portion of production cost.

Nevertheless, on the harmful side of global expansion, there are plenty of international transactions, government regulations, culture, and even politics that might not be favorable to the retail company. It could be totally opposite to the advantages mentioned above. The products retailers are planned to sell in foreign countries might be restricted by foreign laws and regulation. The locals might not be interested in the products because of cultural differences or price differences. That is why the article “The Advantages & Disadvantages of International Franchises” suggests that retailers need to do market research before entering the new market, especially the foreign ones. What’s more, the constantly changing exchange rate would be a financial problem to consider in term of global expansion.

All in all, global expansion is a double-edged sword that has advantages that can increase company size when taking good use of, and disadvantages that can hurt retailers if they do not do their market research before entering internationally.



Retail Blog Entry #2

E commerce is rapidly growing in the 21st century today and mobile commerce is becoming more and more popular. Mobile device is “the fastest growing wireless segment, with technology barely keeping up with demand for more options, services, and products.” Nowadays, people do not use mobile phones only to communicate with others by chatting, texting, or emailing, but also shopping on it. The ones who uses their mobile devices to make purchases online are called mobile shoppers or m-customers.

Demographically speaking, there are slightly more females than males are mobile shoppers, even though “women make the majority of household purchase decisions.” Men use mobile devices to make purchase as well with 44% of the total mobile shoppers by 2013. Mobile shoppers are usually in age groups of 25 to 34, 35 to 44, and lastly, 55 and above. Surprisingly, there is only a small amount of shopper in the group of age from 18 to 24 comparing to other groups. Additionally, Millennials are the strong power of mobile shoppers. “28% of Millennials in the United States indicated that they prefer shopping online using their mobile devices as opposed to computers.” They “make up 26% of the total population and it is no wonder that they are influencing the online shopping trends.” Mobile shoppers are more likely to have higher disposable income.

Speaking of psychographic characteristics, mobile shoppers are appeared to be “more in tune with social networking, and eagerly anticipates the expanding capabilities of his or her cell phone” according to the textbook. They spend a lot of time on socializing on their phone on the daily basis. They prefer searching on the mobile devices rather than computers, including finding out locations, playing games, and mobile shopping. They feel safe using mobile wallet. Also, they are more likely to be tech-drive and more willing to try new products. According to the survey from Scanlife, 24% of consumers “almost always” buy something new and almost 50% of them actually try a new product “sometimes.”



Retail Blog Entry #1

There are three kinds of psychogenic needs, which are affectional, ego-bolstering, and ego-defensive needs, that can help companies to identify consumers’ shopping behavior regarding to what they want.

Below is an example of an advertisement indicating the characteristics of the brand image only with its logo. Stüssy is a global streetwear brand, which has loyal customers all over the world and still keeps attracting more young people due to its not-so-expensive price range and stand-out street style fashion. The advertisement image I picked below is just a random selection among all other similar advertisement Stüssy promoted. From this image, it is clearly to see that the company tends to meet consumers’ ego-bolstering psychogenic needs by receiving attention from others to develop his/her self esteem or desire status because of its eye-catching design. Also, Stüssy wants to meet consumers’ affectional psychogenic needs to form nostalgic relationships between the product and consumers by presenting the vintage way of wearing the product and inspiring potential customers to love who they are and be confident in whatever they are wearing.


Stüssy FW2016 “When in Paris” Campaign (

Links of Sources

  1. (I followed many photographers and designers.)
  2. (There are many good quality photos on this website.)
  3. (Many art pieces are captured and can be found here.)
  4. (It gave me idea of what font would go well in my map project.)
  5. (I personally enjoy watching food channels and architecture channels. I was always amazed by the practical art, which I believe it is somewhat related to our course Principles of Design.)
  6. (There are not much high-quality photos on this social media website, but it shows how important design is. It immediately shows the better organized and styled design is, the more followers an account will have.)

Powerful Color Images


This photograph presented that hue reflects differently in different lights. The colors of the three walls all naturally impact each other in a warm way. Additionally, I really like how the lady dressed in white. It even matches the background of my blog page, which emphasis the beauty and balance of this photograph.


I was totally amazed by this photograph that I saw on a website. I have been to zoos and took photos of the animals, but mine were nothing like this one. There are only three colors and just a touch of green leaves at the bottom. Several pink-feet cranes are scratching under the light that brought me attention all on them. Their shadows are really interesting to look at as well. These black shadows match the shadows of the leaves and balanced the whole image so that the light side would not be too light and the dark side would just be perfect enough to set off these animals.



I like all kinds of glasswares because of their transparency. They have the magic ability to fit in any different styles, colors, light, and locations of an environment. Glasswares have their own way to emphasis their shape of bodies, which also show how elegant they are. Additionally, they can reflect any objects that are in front of them.


By looking at this piece of art in MoMA, it is refreshing. There are so many different kinds of black, green, and white, but the artists just picked these three and they all worked perfectly well together. I assume it is accumulated experience and talented sense that make this painting success.


Knowing that the least color combined it better, but this painting just blowed me away. It’s like a rainbow on one painting and it is really beautiful seeing not only the variety of colors, but also the variety of shapes. Most importantly, the way it hangs on the wall looks really great. The background color also makes it stand out.

Strange Maps 3

A Map from the Silver Age of Comics


Strange Map 1



Strange Maps 2



3 Interesting Book Covers



Villas: Superb Residential Styleby Sibylle Kramer

People say, “fashion is wearing under colors of three” and I believe book cover designs do follow the same trend. Showing simplicity of the cover is vital to attract customers buying it. Black, blue, and white are nearly the only three colors showed on the image.


娼年 by 石田 衣良

Personally, I love reading these books that do not show what they are written about from their book covers. This Japanese novel was written by one of my favorite writers – Ira Ishida (石田 衣良). I could even imagine his writing style through looking at his book covers. No fancy languages, but very addictive.


人生若只如初见 by 安意如

This is a book in Chinese language that I bought several years ago when I was in middle school. The book talks about the history and gossip behind few poems and articles along with author’s personal perspectives. The reason why I bought it was mainly because of the book title. The meaning of this book title is so beautiful and it perfectly matches the background of the book cover – rose pink lotus peacefully bloom at the bottom of the book cover. Simplicity and peace are what the book gives me at the first glance.

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